senior marketing collective

Senior Marketing Industry News

We publish senior marketing news, case studies, and trends to help our clients and associates stay on top of the changing dynamics of this growing sector.

Targeting Seniors through Social Media

Facebook, Email, and Beyond: Targeting Seniors through Social Media

In today’s rapidly evolving digital landscape, effectively targeting the senior demographic is a unique challenge that presents a world of untapped potential. Contrary to common perceptions, seniors are becoming increasingly tech-savvy and are active online more than ever. Digital marketing strategies for this age group diverge from the usual tactics that appeal to younger audiences. The key lies in understanding seniors’ specific needs, preferences, and

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