We publish senior marketing news, case studies, and trends to help our clients and associates stay on top of the changing dynamics of this growing sector.
In today’s competitive landscape, senior living communities are under increasing pressure to not only provide excellent care but also to offer something that sets them apart. Wellness programs for seniors have emerged as an impactful differentiator,
To the marketers poised on the brink of campaign creation, targeting the vibrant 55+/senior citizen demographic: consider these revelations. Harness the power of these insights, understanding the diverse channels through which this audience interacts with the digital realm.
In today’s rapidly evolving digital landscape, effectively targeting the senior demographic is a unique challenge that presents a world of untapped potential. Contrary to common perceptions, seniors are becoming increasingly tech-savvy and are active online more than ever. Digital marketing strategies for this age group diverge from the usual tactics that appeal to younger audiences. The key lies in understanding seniors’ specific needs, preferences, and
Senior living community branding has evolved from basic retirement homes imagery to sophisticated brand narratives, reflecting shifts in societal views on aging and advancements in care services.
What do we expect from senior living trends in 2023? We’ve got some ideas about what is on the horizon.
Finding the right senior living marketing agency is crucial for the success of any senior living community. With the aging population increasing rapidly, it is essential to have a strong online presence and effective marketing strategies in place to attract potential residents and their families.
