Senior Marketing Industry News

Generational marketing refers to strategies and tactics specifically designed to target different age groups, or generations, based on their unique characteristics, behaviors, values, and preferences. These generations typically include: Generational marketing leverages the distinct characteristics and media consumption habits of each generation to create more effective and resonant marketing campaigns. This approach acknowledges that different age groups respond differently to various types of messaging and

In this article, we explore the key strategies for creating an effective senior living marketing plan. We discuss the importance of personalization in catering to the unique needs of the senior demographic.

In today’s rapidly evolving digital landscape, effectively targeting the senior demographic is a unique challenge that presents a world of untapped potential. Contrary to common perceptions, seniors are becoming increasingly tech-savvy and are active online more than ever. Digital marketing strategies for this age group diverge from the usual tactics that appeal to younger audiences. The key lies in understanding seniors’ specific needs, preferences, and